...and in the Front part 2


Last week we discussed how claims like “gluten-free” and “organic” are more a benchmark than a promise of nutritious food.

But what about mission-based certifications that claim to help the environment, endangered animals, other organizations and so on? Are those reliable?

Well, some are and some aren’t. Let’s take a look at 3 organizations that we like because they work to “practice what they preach” as the saying goes!

Fair Trade USA

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First, let’s note that direct trade is when goods are bought straight from the grower. This means that a larger percent of money goes to the farmers than would otherwise. Direct trade also empowers farmers to dig deeper into their business education and compete in the global marketplace. Additionally, direct trade helps buyers establish a relationship the communities they get their goods from. Check out this video to see where you (the consumer) fit into the relationship:


In short, Fair Trade USA uses a market-based approach to work for fair prices, safe working conditions, and provide a decent living wage so that communities can live healthy, sustainable lives. Now that’s something we can get behind!

Fair For Life

Specific to marginalized groups, this organization works to make sure workers are treated fairly in every step of the product-making process. That means that all company employees are receiving honest pay for their work. This is unique because most certifications only focus on workers outside of the US and ignore those in the supply chain here. Fair for Life works towards environmentally sound agriculture, ecosystem protection, sustainable production systems, and eco-friendly consumerism. They’re a certifier that’s good all around.

This organization is similar to Fair Trade USA and Fair for Life, but with a twist. Instead of focusing on the trade between farmer and buyer, B Corps looks to make sure all business practices are ethical. Their motto is to urge companies to be the best they can be FOR the world.

B Corps sees business like a superpower that can solve social and environmental problems. If you’re curious about what exactly companies have to go through to get certified, check out this helpful blog post.

Now that you know a little bit more about the awesome certifiers that make sure products practice what they claim, get out there and buy some awesome products!

Happy Thanksgiving!

Bonus: Why does any of this even matter anyway?

For a in-depth look at what you prevent by purchasing fair trade, take a look at this documentary on the chocolate industry. https://www.youtube.com/watch?v=KXWFXeIZY9g#t=9.575578