Social Good & Fruit Leather - Chief Professional Speaker?
As the CEO of Peaceful Fruits, I have many demands on my time. Each day, I have to remind myself what my two main priorities are because there just aren’t enough hours in the day for anything else. I didn’t expect that professional speaking was one of them, but that seems to be shifting!
The number 1 thing is to make the best organic fruit leather out there. Of course, “best” means a lot of things! Nothing but fruit ingredients, rainforest friendly sourcing, mission-based employment, etc etc etc - and working on all of that is a big chunk of the day!
But, neck and neck with making the best fruit leather, is helping people find out about it! Of course, a lot of that is all the hours into the website, social media, events, and so on - but it turns out a lot of people are interested in the larger story that Peaceful Fruits and our fruit strips are one small part of - and telling that larger story is a big part of my goals for this company and myself.
Mark Cuban said that social enterprise is future of capitalism and, post Shark Tank, a lot of people ask me to come speak to them about what that means - at Peaceful Fruits and out there in the changing economy. I’ve spoken to 40 4th graders, 400 TEDx goers, 25 MBA students, and 2500 yoga aficionados - and every group and number in between, it seems like! It’s incredible how many people are keyed into social enterprise and want to figure it out. From the business side, the social mission side, or the good food side!
I did not expect that launching Peaceful Fruits would require me to become a professional speaker, but I have to admit it’s a role I really enjoy. Engaging with people - especially students - and helping the world understand the importance of social enterprise gets me excited and motivated every time.
Social enterprise is about doing good and making a living at the same time. Peaceful Fruits is all about doing that and, as the CEO, it’s my job to help make that happen. And, apparently, to invest my time in helping people understand how we do it - and how this social enterprise thing works beyond the world of Peaceful Fruits and fruit leather. Ready, willing, and proud to have the opportunity to do it!